Australian photographer Ben Mackay discusses his work/family balance, plastics and the ocean, photography, and talks about his online eco-friendly store and the challenges that he has faced with it.

Can you tell us a little bit about your photography journey? How long have you been shooting for, taking photography seriously for, why did you start your Instagram page, what did you do before photography and at what point did you decide you needed a change in careers?

I’ve been serious about my photography for around 3-4 years and shooting on and off for the last 5-10 years. I decided to take it more seriously when I bought my first drone, a DJI Inspire 1. It cost $4,500, so I told myself I better learn and make the most of it! Prior to photography, I was working for drinks businesses like Red Bull and Coca Cola in Sales and Marketing. But I always had a desire to work for myself, so I quit my job and have been running my own business alongside professional photography/videography for the last 5 years.

I think it's safe to say from your Instagram feed that you're an ocean lover! Can you explain your attraction to and connection with the ocean?

I live in Australia and most Aussies have a connection to the coast. But the ocean for me is so unique. It offers a feeling of peace every time I’m in it or close to it—even when it’s rough and wild, there’s a sense of calm. From a photography point of view, the ocean offers textures and colours which are always changing but pair perfectly with the sky and its colours and textures.

You also launched your Home & Ocean store last year. This beautiful online store is based around and puts a huge emphasis on eco-friendly & reusable products. Has this always been a passion of yours? And what lead you to start the online store?

As a lover of the ocean, I feel strongly about the amount of plastic that is entering it. I have 3 kids, and I’m concerned about whether or not they will have the same opportunity to enjoy it as I have. Starting this business was certainly a passion for me. I felt like I needed to do something. In terms of starting an online store, this has been around 50% of my income since I quit my corporate job. I have a few online stores which I’ve been running for almost 10 years. So, it was only natural to pair those together.

What have been the biggest hurdles that you have had to face with the online store? How long did it take to get it up and running? 

I’ve always loved the process of starting new online stores. The hardest part is always getting the best supply partners that can supply the best products with the right packaging. Especially as I need partners who can provide plastic-free packaging. It’s harder to organise than you think it might be! The world has yet to embrace this, and most of the suppliers promise you that they can provide, but really they’re making more single-use plastic in the process.

Could you offer any advice to someone that has been thinking about creating an online store or website but is maybe lacking the belief in themselves or support around them to do so?

It’s never been easier to start an online store. When I first made an online store years ago, I had to learn and generate hard code for the whole website. Now pre-made platforms make it so easy! I also offer help and services on my website for artists who want to create their own print store or online business and make a dream a reality. But if you have an idea, there are so many resources out there for people to make it happen!

You're married with three young children. How do make sure that you find the right balance between family life, travel, and your business commitments and social life? What do the little ones think of dad's photography? And do they get to come with you for shoots often?

I love it—there’s nothing better. They are constantly involved, as many times we book jobs that include them! In my previous work, I’d rarely see them, as I was working the whole time. Now I see them all the time. When we travel for personal reasons or work, they come with us. But when it comes to balance, I always choose them. They only stay this young once, and I’ve realised they grow way too quickly for me. So, if I find myself leaning toward working too much, I remind myself of this and step away from work to be with them.

Drone photography is also a big part of what you do. What type of drone do you use? How often do you fly it, and what's your editing process for your images and videos before you upload them?

I currently use a Mavic 2 Pro. But I’ve pretty much used every drone out there! I fly it whenever I can. But I treat my drone as a camera, not as a drone. I try and keep the same concepts with my drone photography as with my other cameras. I usually like to record video each time I’m out shooting photography as well, as they both are equally a passion for me. I generally edit my photos in Lightroom and sometimes use a little photoshop too. I edit all my videos in Premiere Pro.

Could you give one or two tips to those wanting to grow their social media presence and get their work seen by more people? 

Be social. Be genuine. Be yourself. I think Instagram also rewards consistency and quality. Put out your best work and do so regularly.

Where can people find out more about your online store? Where can people buy your prints? And what social media platforms can we all follow you on?

My website and print store: www.oceanfeels.com
My YouTube: https://bit.ly/2kz0SAb
My Instagram: https://www.instagram.com/benmack_/
My Facebook Page: https://www.facebook.com/BenMackMotion/
My Podcast: https://anchor.fm/benmack

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